What are the main topics of the seminar?

GTM strategies to remain on the 'comparison table' in enterprise markets and the latest BtoB purchasing trends in Japan.

Are there any participation benefits?

Yes, attendees receive the 2026 BtoB purchase survey report and a guidebook on industry-specific content design.

AI News NQ Analysis

Seminar on GTM Strategy: 70.4% of BtoB Enterprise Purchases are Decided Before Meeting Vendors

NQ Score 100/100

AI Summary (NQ-processed)

IDEATECH and Demagen Research Institute will co-host a seminar on April 17, 2026, revealing new data on BtoB purchase processes where buyers narrow down candidates before contacting sales.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What are the main topics of the seminar?: A: GTM strategies to remain on the 'comparison table' in enterprise markets and the latest BtoB purchasing trends in Japan.
Q: Are there any participation benefits?: A: Yes, attendees receive the 2026 BtoB purchase survey report and a guidebook on industry-specific content design.