Ibridge Inc. (Headquarters: Osaka City, Fukushima Ward, President: Kazuya Arakawa), which operates "Freeasy," one of Japan's largest self-service survey tools with an annual track record of over 30,000 surveys, will hold the "Freeasy Research Academy 3rd Term, 3rd Session [Online Seminar] Brand Evaluation Metrics Verified by Surveys ~ Spontaneous Recall, Favorability, Uniqueness, Novelty ~" starting at 5 PM on August 27, 2026. Details and registration here Seminar Details Freeasy is currently holding the "Freeasy Research Academy 3rd Term," where you can learn know-how on online research for free! ~Are you fully utilizing those metrics you know are important?~ "Spontaneous recall," "favorability," "uniqueness," and "novelty" are commonly used in brand evaluation. These metrics used in brand strategies often face the challenge of being "important but difficult to operate." The 3rd session will be held on August 27 (Thu) from 5 PM, with the theme "Brand Evaluation Metrics Verified by Surveys ~ Spontaneous Recall, Favorability, Uniqueness, Novelty ~." Starting with the design and analysis of "spontaneous recall," it will explain the "design, analysis, and utilization" of brand evaluation metrics, including "favorability, uniqueness, and novelty," in a way that can be directly applied in practice. As a participant benefit, you will receive a "Survey Questionnaire Template You Can Use Immediately with Freeasy"! The lecturer is Daisuke Sugawara, a researcher and specialist in market research. Details and registration here 1. Understanding the Characteristics of Evaluation Metrics * Understanding Characteristics (Common Issues, Characteristics of Evaluation Metrics) * Case Studies (Restaurants, Video Streaming Media, etc.) 2. Design Methods and Analysis Methods * Brand Spontaneous Recall (Question Examples, Analysis Examples) * Brand Favorability (Question Examples, Analysis Examples) * Brand Uniqueness (Question Examples, Analysis Examples) * Brand Novelty (Question Examp