Survey of 3 Gyudon Chains: Sukiya, Matsuya, Yoshinoya | Rank+ 1,000 Person Survey Ibridge Inc. (Headquarters: Osaka City, Fukushima Ward, President: Kazuya Arakawa), which operates the ranking site "Rank+", conducted a survey on "Gyudon Chains" among 1,000 men and women nationwide aged 20 to 50. When asked "Which store do you visit most often?" to those who regularly use gyudon chains (491 people), the results were: 1st place Sukiya (35.8%), 2nd place Yoshinoya (31.0%), and 3rd place Matsuya (26.1%). Next, when asked about the "deciding factor for choosing that store," the reasons for selection varied by store. For Sukiya and Matsuya, "close/good location" was the top reason, while for Yoshinoya, "like the taste" was number one. Even among the same three chains, the reasons for being loved appear to be different. Furthermore, when asked about "flavor changes" for those eating gyudon, "pickled ginger" was overwhelmingly in first place. Interesting results also emerged, showing that what people add changes by generation. ■ Survey Results Highlights 1 Ranking of Most Frequently Visited Gyudon Chains Graph of generational usage rates for the 3 gyudon chains When asked to name one "most frequently visited store" among the 491 people who regularly use gyudon chains, the results were close: 1st place Sukiya with 176 people (35.8%), 2nd place Yoshinoya with 152 people (31.0%), and 3rd place Matsuya with 128 people (26.1%). Looking at age groups, "Sukiya" was the most frequently visited store for those in their 20s, 40s, and 50s, while "Yoshinoya" was the top choice for those in their 30s, indicating a slight shift in the "number one store" depending on the generation. [Related Article] Popular Gyudon Chain Ranking | 1,000 Person Survey 2 "Deciding Factor" for Selection – Yoshinoya is "Taste," Sukiya and Matsuya are "Proximity" When asked about the reason for visiting a store most often (multiple responses allowed), the deciding factors differed by store. For Sukiya, "close/