The survey revealed significant differences in everything from favorite genres and spending habits to feelings towards one's "oshi" (favorite person/character), depending on age group. ■ Oshi Katsu Reality Survey Topics Top Genre: "Manga/Anime" is most popular among 16-19 year olds and those in their 20s. From their 30s onward, "J-POP artists" rank first in each age group. Spending Priority: Shifts from "merchandise-focused" to "live event-focused" with increasing age. Monthly Budget: Primarily "under 5,000 yen per month" for those 20 and under. The proportion of high spenders (over 10,000 yen) is highest in their 30s. Feelings Towards Oshi: For 16-19 year olds and those in their 20s, "I want my oshi to be happy" and "I want to receive energy" are top responses. From their 30s onward, "I want to support their success" is ranked first. [Survey Results] The Reality of Oshi Katsu by Age Group *Number of Respondents: 1,516 (16-19 years old: 730, 20s: 214, 30s: 100, 40s: 109, 50s: 195, 60s: 168) Top Genre: Diversification among younger demographics, J-POP artists most popular from 30s onward The question "What is your most favored genre?" clearly showed differences in preferences by generation. (Figure 1) "Manga/Anime" was the most popular among 16-19 year olds at 28.5%, and also ranked first among those in their 20s at 25.2%. Furthermore, "Vtuber" and "streamers" accounted for a certain percentage among 16-19 year olds, indicating a high affinity for digital content. On the other hand, from the 30s onward, "J-POP artists" became the most popular in each age group, with 58.0% in their 30s, 58.7% in their 40s, 70.8% in their 50s, and 66.7% in their 60s, all exceeding half of the respondents. While the targets of "oshi" diversify towards characters and streamers beyond the screen among younger generations, there is a trend towards "oshi katsu" centered around music artists as people get older. Spending Priority: Shifts from "merchandise-focused" to "live event-focused" wit