[UtaTen Survey] 'Oshikatsu' (Fan Activity) Trends Among Junior High Students and Younger: Merchandise and Streaming Dominate the Digital Native Generation
NQ Score
54/100
N1 Content Completeness
10
AI Summary (NQ-processed)
Music media platform 'UtaTen' conducted a survey on 'Oshikatsu' (fan activities) among 3,414 users aged 15 and under. The results reveal that 'Manga/Anime' is the top genre, followed by 'Streamers' and 'VTubers,' highlighting the digital-native nature of this generation. Primary activities include purchasing merchandise and watching streams, with monthly budgets typically under 5,000 yen. The survey also found that fans primarily seek emotional support and motivation from their 'oshi' (favorite idols/characters), preferring a sustainable, online-centered style of engagement.
AI Analysis
Frequently Asked Questions
- Q: What is the main demographic of the UtaTen survey?
- A: The survey targeted 3,414 UtaTen users aged 15 and under.