I-ne's 'Health Food Category' Exceeds 300 Million Yen in Monthly Sales, Rapidly Growing as 'Fourth Pillar' Following Hair Care, Beauty Appliances, and Skin Care
NQ Score
84/100
N1 Content Completeness
9
AI Summary (NQ-processed)
I-ne Co., Ltd. announced that its health food brands (Collatein, Teaflex, Befas) surpassed 300 million yen in monthly sales in February 2026. By redefining health foods as 'pleasant habits,' the category has become a major growth driver.
AI Analysis
Frequently Asked Questions
- Q: What is the sales figure for I-ne's health food business?
- A: In February 2026, the total sales for the health food category (including Collatein, Teaflex, Befas, etc.) exceeded 300 million yen.
- Q: What are the features of Collatein protein?
- A: Unlike traditional muscle-building proteins, Collatein focuses on creating a flexible body and beauty, incorporating collagen and iron. It is characterized by cafe-like flavors such as peach tea.
- Q: What is Teaflex?
- A: Teaflex is a powdered tea designed to turn daily tea time into a healthy habit. It is easy to consume as it does not require disposing of tea leaves or other cleanup.