What is the purpose of this campaign?

To convey the message that the future starts now and to promote Hyundai Motor's brand vision and robotics technology.

Who are the young players featured?

Davian Kimbrough, Bruno Cabral, Stella Spitzer, Kauan Basile, and Khalil Mitchell.

When did the TV commercial start in Japan?

It started on June 1, 2025 on terrestrial TV and DAZN.

What is the role of the Atlas robot?

Boston Dynamics' Atlas appears to symbolize the possibilities opened by technology.

How long has Hyundai been a FIFA partner?

Hyundai has been an official FIFA partner for 27 years.

AI News NQ Analysis

Global Campaign Film 'Next Starts Now' Released for FIFA World Cup 2026™

NQ Score 83/100

N1 Content Completeness 9

AI Summary (NQ-processed)

Hyundai Motor has released a global campaign film 'Next Starts Now' for the FIFA World Cup 2026™. The film features Son Heung-min and Boston Dynamics' humanoid robot 'Atlas', focusing on five young soccer talents representing the next generation.

AI Analysis

Frequently Asked Questions

Q: What is the purpose of this campaign?: A: To convey the message that the future starts now and to promote Hyundai Motor's brand vision and robotics technology.
Q: Who are the young players featured?: A: Davian Kimbrough, Bruno Cabral, Stella Spitzer, Kauan Basile, and Khalil Mitchell.
Q: When did the TV commercial start in Japan?: A: It started on June 1, 2025 on terrestrial TV and DAZN.
Q: What is the role of the Atlas robot?: A: Boston Dynamics' Atlas appears to symbolize the possibilities opened by technology.
Q: How long has Hyundai been a FIFA partner?: A: Hyundai has been an official FIFA partner for 27 years.