Isseki Santori Group Launches New MAKUAKE Project 'Torikage,' Redefining Yakitori by Returning to its Roots.

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The Isseki Santori Group is launching "Torikage," a new project to redefine yakitori, marking a return to the company's origins. This initiative aims to reconstruct every aspect of the yakitori experience, from technique to atmosphere, in an effort to address industry-wide challenges such as a shortage of chefs and rising costs. The project is being launched on the crowdfunding platform MAKUAKE to garner support and raise the profile of the yakitori industry.