Seilin Co., the company behind brands such as HOLLYWOOD RANCH MARKET and BLUE BLUE JAPAN, will launch its own cross-border e-commerce site, “SEILIN,” for overseas users on May 14, 2026. At launch, the site will feature three brands: BLUE BLUE JAPAN, BLUE BLUE, and Stretch Fraise. Sales are planned for customers worldwide, primarily in the United States and Europe, in regions where delivery is available. The initiative began with the company’s aim to bring the craftsmanship it has cultivated to the global market. While Seilin has previously sold internationally through cross-border e-commerce using payment agency services and overseas wholesale channels, the new site will allow the company to connect directly with customers and communicate not only its products but also the background and context behind its brands and manufacturing. BLUE BLUE JAPAN develops products using traditional Japanese techniques such as indigo dyeing and sashiko stitching. BLUE BLUE offers basic wear centered on denim, while Stretch Fraise features its long-selling T-shirt series. With Made in Japan quality and storytelling at its core, Seilin aims to expand its presence in the global market. The site will highlight strengths such as traditional Japanese techniques, high quality, indigo dyeing, and original denim while expressing each brand’s worldview. It will also adopt all-in-one pricing that includes additional costs such as shipping and duties, creating a purchase experience that is clear and convenient for overseas customers. To commemorate the launch, newsletter subscribers who purchase at least 10,000 yen including tax during the campaign period will receive a 10% off coupon for their next purchase. The coupon will be sent to the registered email address within one day after shipment is completed. The campaign runs from May 14 to May 31, 2026, and the coupon is valid until July 31, 2026. Going forward, Seilin will continue using its cross-border e-commerce site to communicate its craf