"Bigen Repi Color" Hair Dye Launched, Addressing the Dilemma of Wanting to Dye Gray Hair Frequently While Having "Anxiety" About It
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AI Summary (NQ-processed)
Hoyu Co., Ltd. has launched "Bigen Repi Color," a new gray hair dye designed to address the dilemma faced by customers who want to dye their hair frequently but are held back by concerns about hair condition, odor, and cost. The product features a 6-free formula, odor-eliminating technology, and a reduction in hydrogen peroxide, while still effectively coloring roots. It is available in seven color variations and aims to provide a solution for those seeking consistent gray hair coverage without compromising hair health.
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Frequently Asked Questions
- Q: What is the name of the new hair dye product launched by Hoyu Co., Ltd. and when was it released?
- A: The new hair dye product launched by Hoyu Co., Ltd. is called Bigen Repi Color, and it was released on Wednesday, April 1, 2026.
- Q: Which company developed Bigen Repi Color and who is its current President & CEO?
- A: Bigen Repi Color was developed by Hoyu Co., Ltd., headquartered in Nagoya City, Aichi Prefecture, with Yoshihiro Sasaki serving as President & CEO.
- Q: What percentage of self-hair dye users delay dyeing their gray hair according to Hoyu's research, and why?
- A: Approximately 37% of self-hair dye users delay dyeing their gray hair due to anxieties about hair condition, odor, coloring effectiveness, and cost, according to Hoyu research.
- Q: What are the key components excluded in Bigen Repi Color's 6-Free Formula?
- A: Bigen Repi Color's 6-Free Formula excludes ammonia, fragrance, alcohol (ethanol), parabens, tar pigments, and sulfate-based surfactants to reduce damage and irritation.
- Q: How does Bigen Repi Color reduce hydrogen peroxide compared to conventional products and what technology minimizes odor?
- A: Bigen Repi Color reduces hydrogen peroxide by 10% compared to conventional products and uses Odor Zero Technology to eliminate noticeable hair color odor during and after use.