New TV Commercial "Realization! One Push ~Hanada in the Dressing Room~" Featuring New Brand Ambassadors Hakata Hanamaru and Daikichi for Men's Bigen Released
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Hoyu Co., Ltd. has launched a new TV commercial for its men's gray hair dye brand, "Men's Bigen," featuring popular comedy duo Hakata Hanamaru and Daikichi as brand ambassadors. The commercial, titled "Realization! One Push ~Hanada in the Dressing Room~", began airing nationwide on April 3, 2026. The product itself underwent a renewal in January 2026, offering improved dyeing and color retention.
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