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A New Concept of 'Aiming for Odorless': Fragrance-Free Brand 'mushu' Debuts

NQ Score 100/100

AI Summary (NQ-processed)

Hoyu Co., Ltd. has announced 'mushu,' a new fragrance-free brand developed with the concept of 'aiming for odorless.' Triggered by morning sickness during pregnancy, its formula design considers not only the absence of added fragrance but also the scents perceived during use. The first products, shampoo and treatment, have launched on the crowdfunding service 'Makuake.'

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Frequently Asked Questions

Q: What is the name of the fragrance-free brand launched by Hoyu Co., Ltd. on Makuake in 2024?
A: The fragrance-free brand launched by Hoyu Co., Ltd. on Makuake is called 'mushu'.
Q: Which two mushu products were first released on the Makuake crowdfunding platform?
A: The first two mushu products released on Makuake are shampoo and treatment.
Q: Why did Hoyu Co., Ltd. develop the mushu brand with a focus on odorless formulation?
A: Hoyu developed mushu with an odorless focus, inspired by morning sickness during pregnancy.
Q: What specific feature does the mushu brand emphasize besides not adding fragrance?
A: Besides no added fragrance, mushu emphasizes minimizing scents perceived during product use.
Q: On which crowdfunding service did the mushroom shampoo and treatment debut in 2024?
A: The mushu shampoo and treatment debuted on the crowdfunding service Makuake.