A New Concept of 'Aiming for Odorless': Fragrance-Free Brand 'mushu' Debuts
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Hoyu Co., Ltd. has announced 'mushu,' a new fragrance-free brand developed with the concept of 'aiming for odorless.' Triggered by morning sickness during pregnancy, its formula design considers not only the absence of added fragrance but also the scents perceived during use. The first products, shampoo and treatment, have launched on the crowdfunding service 'Makuake.'
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