When will the new TV commercial start airing?

The new TV commercial "Hayashi no Deban da!" will air nationwide from April 1, 2026 (Wednesday), and the Mother's Day version from April 27, 2026 (Monday).

How has the "Ripe Tomato Hayashi Rice Sauce" been renewed?

In February 2026, the simmering time was reduced by 5 minutes, allowing it to be completed in just 10 minutes in a frying pan.

What is the role of Miki Fujimoto, who was appointed as the new brand character?

She plays the role of a busy mother balancing work and childcare, conveying the appeal of time-saving Hayashi rice that children also love.

AI News NQ Analysis

House Foods Appoints Miki Fujimoto as New Brand Character for "Ripe Tomato Hayashi Rice Sauce"! New TV Commercial to Air Nationwide from April 1, 2026 (Wednesday)

NQ Score 50/100

AI Summary (NQ-processed)

House Foods has appointed Miki Fujimoto as the new brand character for its "Ripe Tomato Hayashi Rice Sauce" and will air a new TV commercial nationwide from April 1, 2026.

AI analysis data is not yet available.

Frequently Asked Questions

Q: When will the new TV commercial start airing?: A: The new TV commercial "Hayashi no Deban da!" will air nationwide from April 1, 2026 (Wednesday), and the Mother's Day version from April 27, 2026 (Monday).
Q: How has the "Ripe Tomato Hayashi Rice Sauce" been renewed?: A: In February 2026, the simmering time was reduced by 5 minutes, allowing it to be completed in just 10 minutes in a frying pan.
Q: What is the role of Miki Fujimoto, who was appointed as the new brand character?: A: She plays the role of a busy mother balancing work and childcare, conveying the appeal of time-saving Hayashi rice that children also love.