OMO7 Osaka's evening event, "OSAKA PIKAPIKA NIGHT," is popular among families Hoshino Resorts' urban hotel brand "OMO (Omo)"—operating across Japan—introduces a new travel concept called "Hotel Homecoming." This style involves using a hotel near one's parents' home as a base, spending daytime hours with family at home, and returning to the hotel at night. As lifestyles diversify, more people are choosing to maintain a comfortable emotional distance within family relationships. This trend has been increasingly observed at OMO properties during summer holidays and year-end/New Year periods, with around 20% of guests during the Obon season citing "Hotel Homecoming" as their purpose of stay (based on data from OMO5 Kumamoto). This release highlights the unique appeal of OMO's "Hotel Homecoming" experience and a campaign encouraging guests to share their stories. * OMO "Hotel Homecoming" Special Website: https://hoshinoresorts.com/ja/brands/omo/sp/homecoming/ Background Behind the 'Hotel Homecoming' Concept Since the pandemic, traditional family gatherings—where everyone stays under one roof—have evolved. A new mindset called "family's ideal temperature" has emerged, emphasizing mutual respect for individual lifestyles and comfort levels, allowing family members to enjoy quality time while maintaining a pleasant distance (ref. 1). At OMO hotels, there's a noticeable increase in guests staying during summer breaks and year-end/New Year periods specifically to visit family, friends, or acquaintances (see chart below). Guests using OMO for homecoming express that they're not just using the hotel as a simple overnight base, but are embracing a freer, more flexible way to reconnect. Examples include three-generation families booking multiple rooms, travelers returning home with their dogs instead of staying at their parents' house, and guests meeting old friends by utilizing the "OMO Base (ref. 2)." OMO hotels offer guest rooms where shoes can be removed for comfort, as well