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Hoshino Resorts 'Kai' Launches 'Onsen Culture Iroha' Program Nationwide on June 1, 2026

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Hoshino Resorts' hot spring ryokan brand 'Kai' will launch 'Onsen Culture Iroha' on June 1, 2026. This year-round, free program offers hands-on activities to experience regional history and bathing culture at all facilities.

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Frequently Asked Questions

Q: When will the 'Onsen Culture Iroha' program start and how long will it run?
A: It will start on June 1, 2026, and will be offered year-round.
Q: What are the fees and reservation requirements for the program?
A: Participation is free (with some paid activities), and no reservations are required (except for certain activities).
Q: What specific experiences are offered in the 'Onsen Culture Iroha' program?
A: Examples include tasting silica water at Kai Poroto, watching a picture play about Kuzu Onsen folklore at Kai Alps, and making original hot spring mist at Kai Beppu.
Q: When is the target year for registering 'Onsen Culture' as a UNESCO Intangible Cultural Heritage?
A: The activities are aiming for registration in the year 2030.
Q: What are the upcoming opening and renewal plans for the 'Kai' brand?
A: In 2026, Kai Kusatsu, Kai Miyajima, and Kai Zao will open, and Kai Matsumoto will reopen after renewal. In 2027, Kai Ureshino is scheduled to open.