【BEB5 Karuizawa】No hassle! Enjoy a carefree "DIY Beer Garden" in a summer resort, bringing your own food and drinks, first time held!

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BEB5 Karuizawa will host its first "DIY Beer Garden" from June 1st to August 31st, 2026. Guests can bring their own food and drinks to the hotel's public space "TAMARIBA" and enjoy a relaxed experience in cool Karuizawa, complete with self-smoking options and rental items.

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BEB5 Karuizawa will host its first "DIY Beer Garden" from June 1st to August 31st, 2026. Guests can bring their own food and drinks to the hotel's public space "TAMARIBA" and enjoy a relaxed experience in cool Karuizawa, complete with self-smoking options and rental items.

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Source: https://prtimes.jp/main/html/rd/p/000002062.000033064.html | Date: Date unavailable

DIY Beer Garden BEB5 Karuizawa, operating under the concept of "more than an izakaya, less than a journey, a hotel for everyone to spend time loosely," will host its first-ever "DIY Beer Garden" from June 1st to August 31st, 2026. There's no need for any troublesome preparations! It's a beer garden where you can freely bring your favorite alcoholic beverages and food to the hotel's public space "TAMARIBA" and enjoy yourselves casually in the cool summer resort of Karuizawa, avoiding the intense heat. Self-smoking options for customization and item rentals are also available, offering a loose stay unbound by time or place. Background In recent years, there has been a strong tendency in consumer behavior to value the time and experience spent on the spot more than the product itself (*). On the other hand, due to the intense summer heat, it has become difficult to spend long hours outdoors, necessitating a comfortable way of spending time in limited environments. Karuizawa, known as a summer resort, is relatively cool even in summer, providing a pleasant environment day and night. Leveraging the characteristic of BEB5 Karuizawa's 24-hour public space "TAMARIBA," this event was planned with the desire for guests to enjoy their own beer garden in a cool environment, without the hassle of preparation or cleanup. *From Everise's "Article on Changes in Consumer Behavior" Feature 1: Shopping in the surrounding area or picking favorites from the BEB Cafe menu Bring your own food and drinks, available 24 hours at BEB Cafe Around BEB5 Karuizawa, there are various shops perfect for shopping, such as "Tsuruya Karuizawa Store," which offers a rich selection of craft beers and original products, and "Karuizawa Hoshino Area Harunire Terrace," which is full of deli items made with seasonal ingredients. The real pleasure of this beer garden is being able to freely choose and bring in the deli items and drinks you're interested in on your way to the hotel. Additionally, the in-house B

【BEB5 Karuizawa】No hassle! Enjoy a carefree "DIY Beer Garden" in a summer resort, bringing your own food and drinks, first time held!

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