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KOBE Beef Emperor Steak, Which Achieved ¥20 Million Monthly Sales in Just 6 Months, Becomes Stage for Inbound Experience! Horii Food Service Launches Special 'Sumo Culture Experience × Kobe Beef' Program with Former Sekiwake Takanoshima Taiki

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Horii Food Service has launched a special experiential program combining sumo culture and Kobe beef dining for inbound tourists, in collaboration with former sekiwake Takanoshima Taiki. The event was held at KOBE Beef Emperor Steak, which achieved ¥20 million in monthly sales within six months of opening.

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Frequently Asked Questions

Q: What is KOBE Beef Emperor Steak?
A: A premium Kobe beef steakhouse that achieved ¥20 million in monthly sales within six months. Over 90% of customers come via digital channels.
Q: What was included in the special program?
A: A cultural experience featuring sumo explanations, demonstrations, photo ops with former sekiwake Takanoshima, and a Kobe beef dinner.
Q: Who was the target audience?
A: Primarily inbound tourists seeking an authentic and immersive experience of Japanese culture.
Q: What are Horii Food Service's future plans?
A: Expanding experiential programs combining food, culture, tourism, and entertainment with celebrities and local governments.
Q: What was Takanoshima Taiki's role?
A: He shared insights from his sumo career, explaining techniques and traditions to help participants feel closer to the sport.