What is the background for Horiifoodservice launching a group reservation service for foreign visitors to Japan?

The inbound market in Japan is reaching record highs, with over 40 million foreign visitors expected by 2025. A key theme for the restaurant industry's future growth is how to be chosen by foreign visitors and convert them into actual customers. This service aims to make it easier for foreign visitors to reserve Japanese dining experiences, thereby fully engaging in capturing inbound demand.

What kind of service is byFood?

It is a gourmet platform for foreign visitors to Japan operated by Table Cross Inc. It builds a referral infrastructure connecting restaurants and foreign tourists through multilingual support, pre-payment, and group reservation management functions.

What are the roles of each company in this collaboration?

Horiifoodservice will be responsible for the in-store reception system, while Table Cross will provide the customer acquisition and reservation platform for foreign visitors to Japan. This establishes a system that reliably connects demand from foreign visitors to actual store visits.

What are the future plans?

The service will initially launch in the Kanto region, with plans for phased nationwide expansion. The goal is to transform inbound demand from a temporary tailwind into sustained customer visits and sales growth.

AI News NQ Analysis

Horiifoodservice Launches First "Inbound Group Reservation Service" to Capture Demand from Foreign Visitors to Japan

NQ Score 50/100

AI Summary (NQ-processed)

Horiifoodservice partners with byFood to launch a group reservation service for foreign visitors to Japan.

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Frequently Asked Questions

Q: What is the background for Horiifoodservice launching a group reservation service for foreign visitors to Japan?: A: The inbound market in Japan is reaching record highs, with over 40 million foreign visitors expected by 2025. A key theme for the restaurant industry's future growth is how to be chosen by foreign visitors and convert them into actual customers. This service aims to make it easier for foreign visitors to reserve Japanese dining experiences, thereby fully engaging in capturing inbound demand.
Q: What kind of service is byFood?: A: It is a gourmet platform for foreign visitors to Japan operated by Table Cross Inc. It builds a referral infrastructure connecting restaurants and foreign tourists through multilingual support, pre-payment, and group reservation management functions.
Q: What are the roles of each company in this collaboration?: A: Horiifoodservice will be responsible for the in-store reception system, while Table Cross will provide the customer acquisition and reservation platform for foreign visitors to Japan. This establishes a system that reliably connects demand from foreign visitors to actual store visits.
Q: What are the future plans?: A: The service will initially launch in the Kanto region, with plans for phased nationwide expansion. The goal is to transform inbound demand from a temporary tailwind into sustained customer visits and sales growth.