HISTORIC Inc. of Nagoya, Aichi Prefecture, operator of the professional eyelash brand Miss eye d’o, announced that it will release a limited collaboration model with popular makeup creator MARILYN for its new-concept false eyelashes “1-Second Lash Extension,” which can be applied in one second without adhesive, on May 18, 2026. “1-Second Lash Extension” is a new type of false eyelash developed in earnest by Miss eye d’o, one of Japan’s leading professional eyelash brands, with the aim of creating an era in which salon-quality lashes can be enjoyed more freely. Its new style, which does not attach to the skin, requires no glue, and can be easily applied by users themselves, has quickly spread on social media, especially among women in their teens and twenties. The product has gained attention as a new beauty experience described as “glam in one second,” “lash-extension-level results that you can apply yourself,” “easy to use even on busy mornings,” and “natural yet transformative for the eyes.” It has become a hot topic on social media and has risen rapidly in Amazon rankings. The person who helped spark the trend was MARILYN, a popular makeup creator with more than 2.8 million total followers. Known for her research-driven approach to makeup, MARILYN shared various makeup methods and design arrangements using “1-Second Lash Extension” on her own social media channels. The posts drew major reactions such as “easy but glamorous” and “this is revolutionary,” causing orders to surge after a single post and making the product so popular that it temporarily sold out on Amazon. The product is currently available in about 300 stores across Japan, mainly variety shops, including approximately 120 LOFT stores and 80 PLAZA stores. The new MARILYN collaboration model is also scheduled to be introduced at about 100 LOFT stores, with further expansion expected. MARILYN herself had long used eyelash extensions, but she struggled to enjoy them fully because of irritation and burden