Hirose Tusyo Co., Ltd. (Head Office: Nishi-ku, Osaka, Representative Director: Yusaku Noichi, hereinafter: the Company) announces that its "LION FX" service has launched a special feature page for its "Cooler Bag" on July 1, 2026 (Wed). ■01 Not just food. We're serious about manufacturing too. Hirose Tusyo has developed many private brand food products, including original curry and pasta sauce. Now, we have developed an original cooler bag as a product that customers can use for a long time. ■02 Why Made in Japan? There are many cooler bags available. However, few are durable and provide a sense of comfort with each use. Because it is an item used daily, we were uncompromising on quality and focused on domestic production. ■03 ALL Made in JAPAN Domestic production from planning to manufacturing All processes, from planning and fabric selection to cutting, sewing, and inspection, are consistently carried out domestically. We pursue quality that compromises on neither functionality nor durability, by adopting sturdy No. 8 canvas, antibacterial and deodorizing materials, and genuine leather parts. ■04 Quality supported by Japanese artisans "We want to make something that can be used for a long time." Although cooler bags are a product with little domestic production, this item is carefully sewn stitch by stitch by skilled Japanese artisans. Through techniques and experience cultivated over many years, we have achieved a high-quality finish that compromises on no detail. ■05 Points of Focus ■06 Development Story Japan's summers are getting hotter every year. With intense heat and global warming becoming the norm, development began with the desire to "deliver a cooler bag that can be truly used with peace of mind." We repeatedly went through material selection, design, prototyping, and improvements, focusing on all aspects: quality, cooling performance, and ease of use. The answer we arrived at was ALL Made in JAPAN. This cooler bag, designed to help you get through this