Sunflowers Surpass Yellow Roses as Top Father's Day Gift for 2026 Amid Rising Budgets; Hibiya Kadan Announces 88-Yen Campaign for Kids
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According to an e-commerce data analysis by Hibiya Kadan Co., Ltd., sunflowers have overtaken traditional yellow roses as the most popular flower for Father's Day 2026 in Japan. Despite general price hikes, the average gift budget has increased for the fourth consecutive year, rising to 5,283 JPY (a 102% increase YoY). In response, the company will hold a nationwide campaign on June 20-21, offering sunflowers to elementary school children for just 88 yen.