Hibiya-Kadan Enters Capital and Business Alliance with Plantio: Creating New Communities and Cycles in Cities through the Agricultural Experience of 'Growing, Eating, and Sharing'

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Hibiya-Kadan has formed a capital and business alliance with Plantio, an urban farming startup. By 'installing agriculture' in parks and commercial facilities, they aim to create active urban communities and a circular society.

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Hibiya-Kadan has formed a capital and business alliance with Plantio, an urban farming startup. By 'installing agriculture' in parks and commercial facilities, they aim to create active urban communities and a circular society.

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Source: https://prtimes.jp/main/html/rd/p/000000187.000075797.html | Date: Date unavailable

Left: Hiroaki Miyajima, President & CEO of Hibiya-Kadan; Right: Takayoshi Serizawa, Representative Director & CEO of Plantio Hibiya-Kadan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroaki Miyajima) has entered into a capital and business alliance with Plantio, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director & CEO: Takayoshi Serizawa, hereinafter 'Plantio'), a social impact startup aiming for the democratization of agriculture and food and the social implementation of 'agri-food infrastructure' where anyone can participate anywhere. Through this alliance, both companies will create multifaceted synergies, such as 'installing agriculture' through designated management of parks, regional area management, and developing DtoC products for general consumers, thereby accelerating the realization of a circular society. Background and Purpose of the Capital and Business Alliance Under its corporate message, 'Adding brilliance to every tomorrow', Hibiya-Kadan, as a leading company in the floral industry, aims to realize sustainable production and distribution alongside producers nationwide, and to create well-being regional communities that satisfy both mind and body. On the other hand, Plantio is redefining sustainable agriculture and food in cities through 'grow', a platform where anyone can enjoy engaging with 'agriculture'. The two companies agreed on a vision that goes beyond simply 'providing green spaces', aiming to create a new cycle of community and well-being in urban life by increasing the number of people who 'grow' plants. Through this partnership, we will combine the strengths of both companies to co-create new lifestyles and urban infrastructure based on 'agriculture', focusing on the following three pillars. 1. Multifaceted Area Management Centered on 'Experience' (BtoB / BtoG) Implementing the 'installation of agriculture', which is community formation centered on farms, at various bases such as parks, commercial facilities, a

Hibiya-Kadan Enters Capital and Business Alliance with Plantio: Creating New Communities and Cycles in Cities through the Agricultural Experience of 'Growing, Eating, and Sharing'

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