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Adding Real Flower Colors to the Trend of "Jara-tsuke". Hibiya Kadan to Launch New Product "pokehana" for Enjoying Fresh Flowers Wearably, First Release at Flags (Shinjuku Flags) Pop-up from April 15th (Wed).

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Frenet HIBIYA, a group company of Hibiya Kadan, is launching "pokehana," a new wearable fresh flower accessory, on April 15, 2026, at a pop-up shop in Shinjuku Flags. This product allows users to attach fresh Gerbera flowers to bags and clothing without watering, targeting Gen Z fashion trends and offering easy floral enjoyment for busy adults.

AI Analysis

Frequently Asked Questions

Q: What is the name of the new product launched by Frenet HIBIYA Inc.?
A: The name of the new wearable fresh flower product is "pokehana."
Q: When and where will the advance release of this product take place?
A: It will be released in advance at the POP UP SHOP in Shinjuku Flags on Wednesday, April 15, 2026.
Q: What type of fresh flower is used in the pokehana product?
A: Gerbera is the fresh flower adopted for its pop and bright image.
Q: How much does the pokehana product cost and what does it include?
A: It costs 1,100 yen including tax and includes a carabiner strap, a transparent zip bag, and a message card.
Q: Does the fresh flower in the package require watering to be enjoyed?
A: No, the product proposes a new flower experience that can be enjoyed without the need for watering.