The serum lip "LIP TO LOVE SERUM," released on February 21, 2026 (Sat) by "Her lip to BEAUTY," a brand operated by heart relation Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director CCO: Haruna Kojima), has won 3 top prizes in the first half of 2026 Best Cosmetics Awards. "LIP TO LOVE SERUM," released in February 2026, is a highly anticipated lip item from the brand that generated significant buzz on social media immediately after its announcement. In addition to receiving high praise from beauty magazines and experts, it was also selected as a "Truly Best-Selling Item" at variety stores, leading to this Best Cosmetics 3-crown award. 《Award List》 Biteki First Half of 2026 Best Cosmetics: Makeup Category Liquid Rouge, 3rd Place (Selected by Beauty Experts) WWD BEAUTY First Half of 2026 Best Cosmetics: Drama & Variety Lip Category New Product, 3rd Place ZOZOCOSME 2026 First Half ZOZOCOSME AWARDS Natural & Variety Category Grand Prize: Lip Cream Product Name: LIP TO LOVE SERUM Price: 3,300 yen (tax included) Volume: 12g This serum lip, formulated with over 90% serum ingredients, provides firmness and moisture to the lips, allowing for skincare while applying makeup. With an unwavering commitment to lip care effects, 7 carefully selected plant-derived oils* approach dryness, vertical lines, and dullness from multiple angles, while the moist film ingredients** lock in moisture, maintaining hydration and ensuring long-lasting beautiful color payoff. * Jojoba seed oil, grape seed oil, apricot kernel oil, olive fruit oil, macadamia seed oil, rosehip fruit oil, Lactobacillus/pear juice ferment (all moisturizing ingredients) ** Shea butter, (Acrylates/Stearyl Acrylate/Dimethicone Methacrylate) Copolymer 《Sales Channels》 ・Official Online Store ・Permanent Stores (Omotesando House of Herme, Osaka Lucua 1100 Store, Yurakucho Marui Store) ・ISETAN Mirror Permanent Stores ・Amuse Beauté Permanent Stores ・PLAZA Participating Stores ・shop in Participating Stores ・@cosme STOR