“A home is not real estate, but a stage for an ideal life”—Announcing the 2026 Edition of New Standards in 'Housing' for Luxury Consumers Living Wisely in an Era of Change

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Hearst Fujingaho has released a 2026 survey on the housing values of 'luxury consumers,' defined as women who independently make high-value discretionary expenditures. The report highlights a shift toward viewing homes as assets for self-realization and a growing trend of using second homes as flexible 'infrastructure' for personal fulfillment rather than just family retreats.