Hokkaido's food is now a treasure to be proud of worldwide. However, the environment surrounding food is undergoing drastic changes, including rising sea temperatures due to global warming, and the aging and declining numbers of producers. "Icchan Oishii WEEK" is a week that shines a spotlight on Hokkaido's new food challenges and initiatives to solve issues. It's not just about eating, but about how to pass on Hokkaido's rich food culture to the next generation. Viewers, producers, and HBC will come together to transmit opportunities to deliciously and enjoyably consider the "future of food" in Hokkaido. Additionally, from July 17 (Fri) to July 20 (Mon, Holiday) during this period, the "Aka Renga Premium Fest" will also be held concurrently! "Icchan Oishii WEEK" collaborates with various programs and segments on HBC TV and radio. Please check the official website for the detailed program lineup! 【Overview】 Name: "Icchan Oishii WEEK" - A week to deliciously and enjoyably consider the "future of food" in Hokkaido! Broadcast Period: July 13, 2026 (Mon) - July 20, 2026 (Mon, Holiday) Ambassadors: Nana Takagi, Tonikaku Akarui Yasumura Official HP: https://www.hbc.co.jp/1ch-oishii/2026week/ ■ Inquiries: HBC Hokkaido Broadcasting, Media Strategy Bureau, Programming Department TEL: 011-232-5862