Hattendo International Co., Ltd. (Location: Minato-ku, Tokyo, Representative Director: Daisuke Ishioka) will hold its second pop-up event for the new bakery brand from Singapore, 'Shio to Butter,' from Wednesday, July 1, 2026, to Monday, August 31, 2026, at the commercial facility 'ekie Hiroshima' at Hiroshima Station. During the first pop-up event at Tobu Department Store Ikebukuro Main Store's '5th Kobo' (Flour Expo), the brand sold 2,000 units daily (total of Milk Rolls and Mini Croissants), attracting long queues of several hours and receiving a great response and positive feedback. This brand, promoted by Hattendo Singapore Pte. Ltd., the Singaporean subsidiary, is characterized by its carefully selected ingredients and the aroma and texture unique to live demonstrations. It features sweet buns made with a combination of Belgian fermented butter, French rock salt, and Hokkaido fresh cream from Japan. At the Tokyo event, we will begin sales of 'Freshly Made Milk Roll,' which allows customers to enjoy the sound, aroma, and chewy texture of bread baked on a griddle, a product that has been featured on television multiple times. Other genres and flavors are scheduled to appear during the two-month event period. Please enjoy our carefully crafted bread, aiming to bring 'happy feelings' with every bite. Scenes from the pop-up event at Tobu Department Store Ikebukuro Main Store's '5th Kobo' ■About 'Shio to Butter' 'Shio to Butter' is a new brand promoted by Hattendo Singapore Pte. Ltd., a Singaporean subsidiary established in 2015 for overseas market marketing. For 10 years in Singapore, a crossroads of diverse food cultures, we have pursued 'what kind of bread is loved around the world,' using Hatsuddo's signature cream bun as a starting point. The answer we arrived at after numerous trials and errors is the deliciousness of bread brought out by the extremely simple yet profound flavors of 'salt and butter.' Enjoy our sweet buns, where you can experience the aroma an