Hattendo Co., Ltd. (Head Office: Mihara City, Hiroshima Prefecture; President and Representative Director: Takamasa Morimitsu) will launch its new “Chilled Cream Momiji” on Friday, May 15, 2026. Hattendo was founded in 1933 as a Japanese confectionery shop with the wish to “bring a little encouragement to people through sweet and delicious wagashi.” Since then, the company has transformed with the times, evolving into a Japanese-Western confectionery shop and then a bakery, while continuing to cherish its founding spirit. Today, it keeps creating new products rooted in the histories of Japanese confectionery, Western sweets, and bread. For this product, Hattendo expresses the “cool, melt-in-the-mouth texture and carefully crafted mouthfeel” it developed through its chilled cream buns, together with its experience in Japanese and Western sweets, through “momiji manju,” Hiroshima’s representative souvenir confection. The chewy dough is filled with smooth, gently sweet strained red bean paste and Hattendo’s special custard. It combines a flavor long loved in Hiroshima with techniques cultivated through Hattendo’s cream buns. Customers can enjoy a chilled, reward-style Cream Momiji that feels nostalgic yet new, in a way unique to Hattendo. The product is a chilled sweet ideal as a Hiroshima-style gift, as a treat while traveling, and for the coming season. Product overview: The product name is “Chilled Cream Momiji.” It will go on sale sequentially from Friday, May 15, 2026, at designated locations. Sales channels include Hattendo stores in Hiroshima, Osaka, and Chiba prefectures, as well as service areas. The price is 200 yen per piece, including tax. Customer inquiries can be directed to the Customer Service Office at 0120-52-7152 on weekdays from 9:00 to 17:00. Hattendo also offers a variety of Hiroshima-themed souvenir sweets. These include “Milk Momiji Manju: Milk Paste & Strained Red Bean Paste,” made with the gentle melt-in-the-mouth quality Hattendo values in it