What does the Hasshin Conference aim for in 'indispensable PR in business'?

It aims to position PR not just as mere information dissemination, but as a core business function that supports business growth, recruitment, trust building, and organizational development.

What is the gap between the 'true power of PR' and 'how it is actually treated'?

Despite PR's high potential to contribute to solving business challenges, it is often treated as merely an 'information dissemination task' or a part-time responsibility in many companies.

What does the survey result from the Japan Public Relations Association show?

95.2% of listed company executives recognize PR as a business function, but there is a gap between expectations and reality in strategic aspects.

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Hassin Kaigi's Dream: 'Making Public Relations Indispensable to Management'

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Hassin Kaigi Inc. announced its dream to make public relations an indispensable part of management, highlighting PR's role not just as a communication task but as a core business function supporting growth, recruitment, trust-building, and organizational development.

AI Analysis

Frequently Asked Questions

Q: What does the Hasshin Conference aim for in 'indispensable PR in business'?: A: It aims to position PR not just as mere information dissemination, but as a core business function that supports business growth, recruitment, trust building, and organizational development.
Q: What is the gap between the 'true power of PR' and 'how it is actually treated'?: A: Despite PR's high potential to contribute to solving business challenges, it is often treated as merely an 'information dissemination task' or a part-time responsibility in many companies.
Q: What does the survey result from the Japan Public Relations Association show?: A: 95.2% of listed company executives recognize PR as a business function, but there is a gap between expectations and reality in strategic aspects.