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French Natural Cosmetic Brand 'LAINO' Participates in Gen Z Event 'RE FASHION MARKET'

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AI Summary (NQ-processed)

French natural cosmetic brand 'LAINO' participated in the Gen Z-focused event 'RE FASHION MARKET' held in Osaka and Yokohama in April 2026, marking the debut of its 'scent-based lip care' in Japan. A survey of attendees revealed that about 80% were in their teens and early 20s, highlighting a demand for products that combine moisturizing performance with fragrance and quality ingredients.

AI Analysis

Frequently Asked Questions

Q: What kind of brand is LAINO?
A: It is a natural cosmetics brand loved in France for over 70 years. Their products are based on plant-derived ingredients from the Mediterranean, combining gentleness and functionality for the skin.
Q: What event did LAINO sponsor?
A: It is a cross-sector event called 'RE FASHION MARKET' based on the values of Generation Z, covering fashion, beauty, and lifestyle. It was held in Osaka and Yokohama.
Q: What were the characteristics of the event attendees?
A: At the Yokohama event, about 80% of the 448 attendees were in their teens to early 20s, with a focus on trend-sensitive individuals.
Q: What elements do attendees look for in lip care products?
A: 79.5% of the 185 survey respondents prioritized 'moisturizing power,' followed by 'scent' and 'ingredients'.
Q: What are LAINO's future plans for expansion in Japan?
A: Considering the needs of the younger generation gathered from this event, we are advancing our considerations for sales channels and product offerings in Japan.