Happinet Corporation (Head Office: Taito-ku, Tokyo; President and CEO: Toshiyuki Mizutani; Securities Code: 7552) is pleased to announce its selection in the "20 Toy Industry Companies Pioneering a New World" program, hosted by the Ministry of Economy, Trade and Industry (METI), in the Large Enterprise/Mid-tier Enterprise category. ■ About the "20 Toy Industry Companies Pioneering a New World" This corporate recognition system was newly established by METI in fiscal year 2025 with the aim of promoting the development of the toy industry and strengthening its international competitiveness. It selects toy-related companies that have achieved remarkable initiatives and results in three areas: 1 Global Expansion, 2 Acquisition of Diverse Fan Bases, and 3 Strengthening Touchpoints with Consumers. For more details, please visit the special website below. "20 Toy Industry Companies Pioneering a New World" Selection Results (METI/Ministry of Economy, Trade and Industry) ■ Key Initiatives Recognized for Our Company 1 Global Expansion In collaboration with our overseas subsidiary, Happinet America Inc., we are expanding our capsule toy shops into the United States. By leveraging the operational and customer acquisition expertise in running capsule toy specialty stores cultivated in Japan, we are achieving high-quality store operations in the U.S. as well. 2 Acquisition of Diverse Fan Bases As an intermediate distributor, we have developed diverse sales channels. By expanding our sales outlets not only to specialty stores, GMS, and electronics retailers, but also to convenience stores and drugstores, we have increased opportunities for people of all ages to experience entertainment products, contributing to the acquisition of a diverse fan base. 3 Strengthening Touchpoints with Consumers As a support measure for retailers and manufacturers, we conduct customer participation-based in-store events. Through proactive proposals such as beginner workshops for "Trading Card Games" a