Event Name: The Charm of BRULEE to Experience with All Five Senses Period: July 8 (Wed) - July 14 (Tue), 2026 Location: Hankyu Umeda Main Store, B1F "Tree Terrace" For seven days from July 8 (Wed) to July 14 (Tue), 2026, Hankyu Umeda Main Store's B1F "Tree Terrace" will host a limited-time event, "The Charm of BRULEE to Experience with All Five Senses," the first department store appearance for Ohayo Dairy Co., Ltd.'s ice cream "BRULEE." The event will offer a special ice cream experience for all five senses, including limited eat-in menus supervised by Junji Tokunaga, owner of the popular Tokyo-Meguro patisserie "équilibre," and new flavors like "BRULEE PISTACHIO." ■ "BRULEE": 7 Years from Conception, Over 1,000 Prototypes. Pursuing Authentic Torched Sugar "BRULEE" uses generous amounts of carefully selected domestic dairy ingredients for its milk ice cream. The surface is meticulously torched using Ohayo Dairy's proprietary method (patent pending) to recreate the characteristic crisp texture and the fragrant, slightly bitter burnt sugar of crème brûlée. For the caramelization, a unique blend of multiple sugars is used, pursuing the golden ratio for the most delicious result. Cracking the caramelized sugar reveals a crisp, fragrant surface, and the milk ice cream, enriched with fresh cream, gently melts with its rich flavor. Released in 2017 after approximately seven years of development, "BRULEE" won the Grand Prix in the largest-ever frozen food and ice cream general election in Japan in 2022. It is currently highly popular among international visitors and is a trending brand on social media in Asian regions such as Taiwan, South Korea, and Hong Kong. ■ Limited Menus Supervised by Junji Tokunaga of "équilibre" and New "BRULEE" Flavors Available In addition to regular products, special limited-time menus and new products will be sold at this event. Menu Supervised by Junji Tokunaga: "BRULEE CRÈME DE MARRON" Crème de Marron ¥1,320 (incl. tax) / serving [Limited to