Hana Cupid Survey: Mother's Day Image Color is 73% 'Red', New Trend of 'Oshi Color' Gift Selection Emerges

AI Summary (NQ-processed)

Hana Cupid Co., Ltd. conducted an SNS survey from February 10 to March 5, 2026, receiving 4,838 responses regarding Mother's Day gift preferences. The survey revealed that 73% associate mothers with 'red,' with 'wishing good health' (61%) being the most desired message, and 'arrangements' (66%) preferred for convenience. A new trend of selecting gifts based on 'oshi color' (favorite idol member color) was also observed. Hana Cupid, a pioneer in flower delivery since 1953, operates Japan's largest flower shop network with 4,000 stores, covering 97.0% of the population.