HAMMOCK Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Daisuke Wakayama; Stock Code: 173A, hereinafter "HAMMOCK") announces significant enhancements to the SFA (Sales Force Automation) functions of its business card management and sales support tool, "Hot Profile." Multiple new features designed to support the transition away from individual-dependent sales styles will be sequentially released from the summer of 2026, promoting increased productivity for companies. ■ Background of SFA Function Enhancements Japanese sales organizations are facing a structural turning point. Due to the retirement of mid-career professionals and difficulties in hiring, the expertise accumulated by veteran salespeople over many years is being lost from organizations. Furthermore, with sales managers being extremely busy, there is a chronic shortage of time available for training new employees, and know-how is not being passed on to the next generation in a structured manner. If this continues, it will be difficult for organizations to consistently achieve stable results, and corporate growth itself may slow down. What is now required is a "system" that allows anyone to achieve the same results, without depending on specific individuals. ■ Direction of Functional Enhancements and Future Development In April 2025, "Hot Profile" evolved into a "next-generation" sales platform equipped with AI, providing a foundation for integrated management of customer information and sales activity data, starting with business card management. This time, as "Chapter 2," we announce major enhancements to SFA functions (to be sequentially released from the summer of 2026). By advancing the integration of accumulated sales data and AI, we aim to realize the following sales organizations in the future: - Accumulate and utilize the experience and intuition of sales representatives as "organizational assets." - "Standardize" sales processes that lead to results, building a reproducible system for e