What is the main purpose of this survey?

The purpose is to understand the attitudes and consumption behavior related to fashion and beauty among women aged 40-89. This time, it specifically investigates the impact of external factors like price hikes and extreme heat.

What is the average monthly spending on fashion and beauty for the surveyed group?

The average monthly purchase amount is 9,343 yen, which has remained stable with no significant change compared to surveys in 2024 and 2022.

How have rising prices affected makeup habits?

According to the survey, 56.6% of respondents said there was 'no particular change,' suggesting that the impact of price hikes on makeup habits is limited.

How are the values of senior women towards fashion changing?

The importance of 'looking proper' has decreased, while 'suiting oneself' and 'being appropriate for the occasion' have become more valued. Fashion is shifting from a means of external validation to a tool for self-expression and mood enhancement, i.e., for 'oneself'.

Which organization conducted this survey?

It was conducted by the 'Halmek Institute for Better Living,' a division of Halmek Age Marketing Co., Ltd., which publishes the magazine 'Halmek'.

AI News NQ Analysis

[Fashion & Beauty Attitude/Reality Survey 2026] Monthly Purchase Amount is 9,343 Yen, Remaining Stable Compared to 2024 Survey.

NQ Score 50/100

N1 Content Completeness 9

Key facts

[Fashion & Beauty Attitude/Reality Survey 2026] Monthly Purchase Amount is 9,343 Yen, Remaining Stable Compared to 2024 Survey.
According to a survey conducted in January 2026 by the Halmek Institute for Better Living among 1,000 women aged 40-89, the average monthly expenditure on fashion and beauty was 9,343 yen, remaining stable from previous surveys. The impact of price hikes and extreme heat was limited. The survey revealed a shift in values towards fashion, with a greater emphasis on self-oriented purposes like 'being appropriate for the occasion' and 'lifting one's spirits,' rather than 'looking proper.' This suggests that fashion is transitioning from a means of external validation to one of self-expression.
Source: PR TIMES
Date: Wed May 27 2026 11:00:02 GMT+0900 (Japan Standard Time)

Direct answer

According to a survey conducted in January 2026 by the Halmek Institute for Better Living among 1,000 women aged 40-89, the average monthly expenditure on fashion and beauty was 9,343 yen, remaining stable from previous surveys. The impact of price hikes and extreme heat was limited. The survey revealed a shift in values towards fashion, with a greater emphasis on self-oriented purposes like 'being appropriate for the occasion' and 'lifting one's spirits,' rather than 'looking proper.' This suggests that fashion is transitioning from a means of external validation to one of self-expression.

Citation: [Fashion & Beauty Attitude/Reality Survey 2026] Monthly Purchase Amount is 9,343 Yen, Remaining Stable Compared to 2024 Survey. (Wed May 27 2026 11:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed May 27 2026 11:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

According to a survey conducted in January 2026 by the Halmek Institute for Better Living among 1,000 women aged 40-89, the average monthly expenditure on fashion and beauty was 9,343 yen, remaining stable from previous surveys. The impact of price hikes and extreme heat was limited. The survey revealed a shift in values towards fashion, with a greater emphasis on self-oriented purposes like 'being appropriate for the occasion' and 'lifting one's spirits,' rather than 'looking proper.' This suggests that fashion is transitioning from a means of external validation to one of self-expression.

AI Analysis

Frequently Asked Questions

Q: What is the main purpose of this survey?: A: The purpose is to understand the attitudes and consumption behavior related to fashion and beauty among women aged 40-89. This time, it specifically investigates the impact of external factors like price hikes and extreme heat.
Q: What is the average monthly spending on fashion and beauty for the surveyed group?: A: The average monthly purchase amount is 9,343 yen, which has remained stable with no significant change compared to surveys in 2024 and 2022.
Q: How have rising prices affected makeup habits?: A: According to the survey, 56.6% of respondents said there was 'no particular change,' suggesting that the impact of price hikes on makeup habits is limited.
Q: How are the values of senior women towards fashion changing?: A: The importance of 'looking proper' has decreased, while 'suiting oneself' and 'being appropriate for the occasion' have become more valued. Fashion is shifting from a means of external validation to a tool for self-expression and mood enhancement, i.e., for 'oneself'.
Q: Which organization conducted this survey?: A: It was conducted by the 'Halmek Institute for Better Living,' a division of Halmek Age Marketing Co., Ltd., which publishes the magazine 'Halmek'.