Nihon Hallmark Co., Ltd. (Headquarters: Minato-ku, Tokyo) will launch a collaborative project with "Bunson Village" (https://www.fumibito.com/), a secure letter-writing community that does not use addresses or names, where approximately 130,000 letters are exchanged annually. The campaign will run on the official online store and official social media channels starting July 1st (Wed). 1. Joint SNS Campaign: July 1, 2026 (Wed) - July 26, 2026 (Sun) 2. Campaign for Nihon Hallmark and Bunson Village Members: July 1, 2026 (Wed) - September 30, 2026 (Wed) In an era where digital communication is mainstream, letters are being re-evaluated as a "means to convey feelings with care." Voices saying "I want to exchange letters" are spreading, especially among younger generations on social media, and renewed attention is being paid to the time spent choosing stationery and carefully writing words, as well as the experience of sending thoughts with care and sharing empathy. I like collecting letter sets and stationery but don't have many opportunities to use them. SNS communication is convenient, but sometimes I want to take a break from it. I'd like to enjoy leisurely exchanges through letters. I want to create personal time that brings peace to my heart. I want to connect with friends who share my hobbies. I want to experience the excitement of checking my mailbox again. To help people like this enjoy a life with letters, we are partnering with "Bunson Village," which started in 2024. This year marks our third campaign, which has been well-received by letter and pen pal fans nationwide, and we will be implementing it with enhanced content. 1. Joint SNS Campaign [Campaign Period] July 1, 2026 (Wed) 10:00 AM - July 26, 2026 (Sun) 11:59 PM [How to Enter] X (formerly Twitter) Follow both the Nihon Hallmark and Bunson Village accounts, and repost the announcement post. Nihon Hallmark Official X: https://x.com/Hallmark_Japan Bunson Village Official X: https://x.com/buntsumura Instag