Haleon Japan Co., Ltd. (President: Mari Nogami, Headquarters: Minato-ku, Tokyo) is pleased to announce that its toothpaste brand, Sensodyne, has achieved No. 1 sales in the Japanese toothpaste market for 10 consecutive years*1. We sincerely thank everyone who has chosen Sensodyne from among the many toothpaste brands and continues to use it every day. Furthermore, to express our gratitude for achieving No. 1 sales for 10 consecutive years*1, we will be holding a "Sensodyne 10 Consecutive Years of No. 1 Toothpaste Sales Thank You Campaign" from July 1 (Wed), 2026, to August 31 (Mon), 2026, in stores and on the official Sensodyne social media channels, where participants can win a 10,000 yen digital gift. With the brand vision of "Freeing all lives from hypersensitivity," Sensodyne aims to support individuals in enjoying their daily lives positively, without being held back by pain or anxiety. ■Campaign Official Website: https://www.hagashimiru.jp/campaign.html ■With Gratitude to Everyone Who Uses Our Products Daily! A Campaign to Win a 10,000 Yen Digital Gift to be Held in Stores and on Official Social Media To commemorate Sensodyne's achievement of No. 1 sales in the Japanese toothpaste market for 10 consecutive years*1, and as a token of our gratitude to our loyal customers, we will be holding a campaign in stores and on social media where you can win a 10,000 yen digital gift. Please check the campaign website for application details and more information. Campaign Official Website: https://www.hagashimiru.jp/campaign.html 【Campaign 1: In-Store Campaign】 ■Period: July 1, 2026 (Wed) - August 31, 2026 (Mon) 23:59 *Application Deadline: August 31, 2026 (Sun) 23:59 *Winner Announcement Period: Scheduled for mid-September 2026 ■How to Participate: During the campaign period, purchase eligible products meeting the application requirements and photograph your receipt. Upload the image to the campaign website to apply. ■Eligible Products: All Sensodyne toothpastes and toot