Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroaki Kitazume; hereinafter referred to as Hakuhodo DY ONE) has newly developed and introduced a dashboard for visualizing and analyzing the effectiveness of TV commercials within its programmatic TV CM solution "WISE Ads for TV," part of the next-generation marketing solution "WISE Ads"*1. This enhancement strengthens our operational support system, enabling seamless, centralized management from TV CM media buying, airing, measurement, and analysis, to operational support, all within "WISE Ads." By accelerating the PDCA cycle, we aim to facilitate rapid decision-making for corporations. Image of the summary page of the "WISE Ads for TV Dashboard" *All figures are dummy data. ■ Background "WISE Ads for TV" is a solution that realizes programmatic trading of TV CM slots by integrating with "AdRM-Exchange"*2, provided by Nippon Television Network Corporation. It offers new value to TV marketing, primarily through its media buying functions, such as "diverse targeting" and "program-based booking," which are unique to programmatic operations. However, in traditional TV CM campaigns, the "media buying" of ad slots and the "effectiveness measurement and analysis" after airing are often disconnected, leading to significant lead times and costs in executing the PDCA cycle. To address these challenges, we have newly introduced the "WISE Ads for TV Dashboard." By establishing a system to quickly collect delivery logs into "WISE Ads," we visualize key metrics such as the number of sessions, impressions per program, CPM, conversions, click counts, and site traffic on the dashboard on a daily basis. A key feature is the ability to quickly determine which ad slots to purchase next, based on past performance and effectiveness, leading to improved results. This optimizes marketing investments for advertisers and reduces operational burden. Furthermore, this initiative aligns with the "AaaS"*3, the next-gener