What can be achieved with the AudienceOne® and KARTE integration?

Companies using KARTE can leverage AudienceOne® data to deliver personalized content even to users with unknown attributes.

What type of companies is this integration suitable for?

It is suitable for B2C companies aiming for advanced personalization where their own 1st Party data is insufficient for customer understanding.

What were the results of the PoC?

Significant improvements were observed, including a 15.6-point increase in cart addition rate and a 20.0-point increase in purchase rate for some products.

AI News NQ Analysis

Hakuhodo DY ONE's DMP 'AudienceOne®' and CX Platform 'KARTE' Begin Data Integration

NQ Score 0/100

N1 Content Completeness 9

Key facts

Hakuhodo DY ONE's DMP 'AudienceOne®' and CX Platform 'KARTE' Begin Data Integration
Hakuhodo DY ONE's DMP 'AudienceOne®' and Plaid's CX platform 'KARTE' have started data integration. This enables companies using KARTE to leverage AudienceOne®'s high-precision demographic and interest data to deliver personalized content. A PoC showed a 15.6-point improvement in cart addition rate.
Source: PR TIMES
Date: Wed Jun 10 2026 20:02:13 GMT+0900 (Japan Standard Time)

Direct answer

Hakuhodo DY ONE's DMP 'AudienceOne®' and Plaid's CX platform 'KARTE' have started data integration. This enables companies using KARTE to leverage AudienceOne®'s high-precision demographic and interest data to deliver personalized content. A PoC showed a 15.6-point improvement in cart addition rate.

Citation: Hakuhodo DY ONE's DMP 'AudienceOne®' and CX Platform 'KARTE' Begin Data Integration (Wed Jun 10 2026 20:02:13 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Wed Jun 10 2026 20:02:13 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

Hakuhodo DY ONE's DMP 'AudienceOne®' and Plaid's CX platform 'KARTE' have started data integration. This enables companies using KARTE to leverage AudienceOne®'s high-precision demographic and interest data to deliver personalized content. A PoC showed a 15.6-point improvement in cart addition rate.

AI Analysis

Frequently Asked Questions

Q: What can be achieved with the AudienceOne® and KARTE integration?: A: Companies using KARTE can leverage AudienceOne® data to deliver personalized content even to users with unknown attributes.
Q: What type of companies is this integration suitable for?: A: It is suitable for B2C companies aiming for advanced personalization where their own 1st Party data is insufficient for customer understanding.
Q: What were the results of the PoC?: A: Significant improvements were observed, including a 15.6-point increase in cart addition rate and a 20.0-point increase in purchase rate for some products.