Hakuhodo DY Holdings Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Yasuhiro Nishiyama; hereinafter 'Hakuhodo DY Holdings') has established a new company, 'Ads for Humanity Inc.' (hereinafter 'Ads for Humanity'), to launch a human-verified ad network business that builds an advertising delivery infrastructure for the AI agent era. Ads for Humanity will begin offering its advertising product 'Human-Verified Ad' today, which delivers ads exclusively to humans by leveraging 'World ID'*1, a human verification technology co-invented by Sam Altman, Max Novendstern, and Alex Blania. World ID enables users to prove their identity as real, unique individuals online without sharing any personal information such as name or email address. ■ Background: Structural Changes in the Advertising Industry Driven by the Proliferation of AI Agents The estimated financial damage from digital advertising fraud (ad fraud) is approximately 151 billion JPY in Japan for 2024*2 and around 13 trillion USD globally*3, posing a structural challenge that undermines the credibility of the advertising industry. In recent years, advances in AI technology have intensified this issue. Traditional bots, which mechanically repeat programmed actions, were relatively easy to detect. However, the latest AI agents can autonomously perform human-like operations—such as product comparisons, ad clicks, and form submissions—with indistinguishable accuracy. Moreover, while creating bots previously required advanced technical expertise, the democratization of AI now enables anyone to deploy sophisticated agents, leading to two critical problems. The first is the expansion of ad fraud. As highly sophisticated bots become easily deployable by anyone, preventing fraudulent ad interactions has become increasingly difficult. The second is the risk of systemic failure in advertising delivery and performance measurement. The growing volume of non-human traffic generated by AI search and AI agents not only