What is the main finding of the Metaverse Lifestyle Fixed-Point Survey 2025?

The main finding is that the metaverse market has entered a 'steady phase,' with awareness rates remaining stable and usage rates hovering around 8%.

What is the projected growth of the domestic metaverse market?

The domestic metaverse market is projected to grow from an estimated 275 billion yen in 2024 to 1.87 trillion yen in 2028.

How does the metaverse impact users' feelings and actions?

The survey indicates that the metaverse helps alleviate loneliness and positively impacts users' real-world outlook. It also acts as a 'challenge device,' encouraging users to pursue new goals and take proactive steps in their physical lives.

What is the definition of a 'metaverse user' in this survey?

A metaverse user is defined as someone who uses at least one metaverse-related service once every 2-3 months or more.

What new initiative was introduced in this year's survey?

A new initiative was the creation of the 'Metaverse 6 Persona Map' through cluster analysis of user behavior and preferences.

What is the significance of the metaverse being described as 'mental infrastructure'?

It signifies that the metaverse is evolving beyond escapism to provide emotional support and stability for users in their real lives.

What is the current awareness rate of metaverse-related services in Japan?

The awareness rate is 37.3%, which is a slight decrease from the previous year.

What is the current usage rate of metaverse-related services in Japan?

The usage rate is 8.0%, which is similar to the previous year.

AI News NQ Analysis

Hakuhodo DY Holdings Conducts Metaverse Lifestyle Fixed-Point Survey 2025

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N1 Content Completeness 9

AI Summary (NQ-processed)

Hakuhodo DY Holdings announced the Metaverse Lifestyle Fixed-Point Survey 2025, reporting the market has entered a steady phase.

AI Analysis

Frequently Asked Questions

Q: What is the main finding of the Metaverse Lifestyle Fixed-Point Survey 2025?: A: The main finding is that the metaverse market has entered a 'steady phase,' with awareness rates remaining stable and usage rates hovering around 8%.
Q: What is the projected growth of the domestic metaverse market?: A: The domestic metaverse market is projected to grow from an estimated 275 billion yen in 2024 to 1.87 trillion yen in 2028.
Q: How does the metaverse impact users' feelings and actions?: A: The survey indicates that the metaverse helps alleviate loneliness and positively impacts users' real-world outlook. It also acts as a 'challenge device,' encouraging users to pursue new goals and take proactive steps in their physical lives.
Q: What is the definition of a 'metaverse user' in this survey?: A: A metaverse user is defined as someone who uses at least one metaverse-related service once every 2-3 months or more.
Q: What new initiative was introduced in this year's survey?: A: A new initiative was the creation of the 'Metaverse 6 Persona Map' through cluster analysis of user behavior and preferences.
Q: What is the significance of the metaverse being described as 'mental infrastructure'?: A: It signifies that the metaverse is evolving beyond escapism to provide emotional support and stability for users in their real lives.
Q: What is the current awareness rate of metaverse-related services in Japan?: A: The awareness rate is 37.3%, which is a slight decrease from the previous year.
Q: What is the current usage rate of metaverse-related services in Japan?: A: The usage rate is 8.0%, which is similar to the previous year.