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Hakuhodo DY Holdings Conducts 'Metaverse Consumer Fixed Point Survey 2025'

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Hakuhodo DY Holdings released the 'Metaverse Consumer Fixed Point Survey 2025'. The results show that metaverse usage has stabilized at around 8%, functioning as a psychological infrastructure that reduces loneliness and boosts users' spirit of challenge in the real world.

AI Analysis

Frequently Asked Questions

Q: What is the Metaverse usage rate in Japan?
A: In the 2025 survey, the awareness rate of Metaverse-related services is about 37%, and the actual usage rate is about 8.0% (estimated at about 6.7 million people), indicating that it has entered a steady phase.
Q: What impact is the Metaverse having on users?
A: About 15% of users reported that they feel less lonely, and there has been a confirmed positive psychological effect, such as an increased challenge spirit in the real world.
Q: What is the projected market size of the Metaverse in the future?
A: According to the Ministry of Internal Affairs and Communications, the domestic Metaverse market is expected to grow rapidly from 275 billion yen in 2024 to 1.87 trillion yen by 2028.