What language settings do Indian anime viewers prefer?

61.1% prefer dubbed versions, with Hindi receiving overwhelming support at 73.1%.

What devices are primarily used to watch anime in India?

95.9% watch on smartphones, indicating a firmly established mobile-first environment.

Is consumer spending high among anime viewers in India?

Monthly expenditure accounts for only 0.3-0.4% of the average household income, meaning the conversion to actual consumer spending remains limited despite their high passion.

AI News NQ Analysis

Hakuhodo Conducts Survey on Consumer Awareness of Japanese Anime IP in India

NQ Score 86/100

N1 Content Completeness 90

AI Summary (NQ-processed)

Hakuhodo Inc., through its subsidiary Hakuhodo India, conducted a survey targeting anime viewers in eight major Indian cities. It revealed that 95.9% watch on smartphones, primarily using OTT services like Netflix. 60% prefer dubbed versions, with overwhelming demand for Hindi. While anime functions as a common language for communication among peers, its conversion into consumer spending on merchandise remains limited.

AI Analysis

Frequently Asked Questions

Q: What language settings do Indian anime viewers prefer?: A: 61.1% prefer dubbed versions, with Hindi receiving overwhelming support at 73.1%.
Q: What devices are primarily used to watch anime in India?: A: 95.9% watch on smartphones, indicating a firmly established mobile-first environment.
Q: Is consumer spending high among anime viewers in India?: A: Monthly expenditure accounts for only 0.3-0.4% of the average household income, meaning the conversion to actual consumer spending remains limited despite their high passion.