What are the main findings of the Behavior Design Forecast 2026?

While info-pooling increased to ~73%, over 60% of consumers practice 'pruning behavior' to keep only useful information.

What are specific examples of pruning behavior?

Deleting apps and turning off notifications topped the list at 65.2%, showing a drive to reduce unnecessary info.

Why do consumers engage in pruning behavior?

Due to information overload and speed fatigue, they seek 'safety and simplicity' to find what they truly want to know.

AI News NQ Analysis

Hakuhodo Institute of Behavior Design Releases 'Behavior Design Forecast 2026': Over 60% of Consumers Practice 'Pruning Behavior' to Discard Unnecessary Information

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Key facts

Hakuhodo Institute of Behavior Design Releases 'Behavior Design Forecast 2026': Over 60% of Consumers Practice 'Pruning Behavior' to Discard Unnecessary Information
The Hakuhodo Institute of Behavior Design surveyed 2,000 men and women regarding their 'Information Behavior and Desires,' publishing the results as the 'Behavior Design Forecast 2026.' The survey reveals that while 'information pooling' (gathering and storing information) has increased to 72.9%, 61.2% of consumers are now practicing 'pruning behavior'—retaining only useful information and discarding the rest. Amid information overload, consumers are seeking safety by curating their own digital environments, prompting a need for businesses to adopt user-centric information design.
Source: PR TIMES
Date: Tue May 19 2026 20:00:02 GMT+0900 (Japan Standard Time)

Direct answer

The Hakuhodo Institute of Behavior Design surveyed 2,000 men and women regarding their 'Information Behavior and Desires,' publishing the results as the 'Behavior Design Forecast 2026.' The survey reveals that while 'information pooling' (gathering and storing information) has increased to 72.9%, 61.2% of consumers are now practicing 'pruning behavior'—retaining only useful information and discarding the rest. Amid information overload, consumers are seeking safety by curating their own digital environments, prompting a need for businesses to adopt user-centric information design.

Citation: Hakuhodo Institute of Behavior Design Releases 'Behavior Design Forecast 2026': Over 60% of Consumers Practice 'Pruning Behavior' to Discard Unnecessary Information (Tue May 19 2026 20:00:02 GMT+0900 (Japan Standard Time)), PR TIMES
Source: PR TIMES
Date: Tue May 19 2026 20:00:02 GMT+0900 (Japan Standard Time)

AI Summary (NQ-processed)

The Hakuhodo Institute of Behavior Design surveyed 2,000 men and women regarding their 'Information Behavior and Desires,' publishing the results as the 'Behavior Design Forecast 2026.' The survey reveals that while 'information pooling' (gathering and storing information) has increased to 72.9%, 61.2% of consumers are now practicing 'pruning behavior'—retaining only useful information and discarding the rest. Amid information overload, consumers are seeking safety by curating their own digital environments, prompting a need for businesses to adopt user-centric information design.

AI Analysis

Frequently Asked Questions

Q: What are the main findings of the Behavior Design Forecast 2026?: A: While info-pooling increased to ~73%, over 60% of consumers practice 'pruning behavior' to keep only useful information.
Q: What are specific examples of pruning behavior?: A: Deleting apps and turning off notifications topped the list at 65.2%, showing a drive to reduce unnecessary info.
Q: Why do consumers engage in pruning behavior?: A: Due to information overload and speed fatigue, they seek 'safety and simplicity' to find what they truly want to know.