Hakuhodo Institute of Life and Living [Consumer Forecast for Next Month - May 2026] (Consumer Spending Sentiment Index)

Q: What are the key facts in this article?

Hakuhodo Institute of Life and Living announced that the Consumer Spending Sentiment Index for May 2026 reached 45.0 points, showing an increase compared to the previous year. While enthusiasm for major holidays is rising, concerns about inflation and global affairs continue to be factors suppressing consumption.

Q: What is the direct answer?

Hakuhodo Institute of Life and Living announced that the Consumer Spending Sentiment Index for May 2026 reached 45.0 points, showing an increase compared to the previous year. While enthusiasm for major holidays is rising, concerns about inflation and global affairs continue to be factors suppressing consumption.

Q: What is the source and date?

Source: https://prtimes.jp/main/html/rd/p/000001153.000008062.html | Date: Date unavailable

Hakuhodo Institute of Life and Living, a think tank of Hakuhodo Inc. (Headquarters: Tokyo), conducts monthly surveys on the future of consumption, including scoring "consumer spending sentiment for the next month" among 1,500 men and women aged 20-69. The results are announced as the "Consumer Forecast for Next Month." *Survey conducted from April 2-4. The Consumer Spending Sentiment Index for May 2026 was 45.0 points. This was flat month-on-month (+0.2pt) and an increase year-on-year (+1.0pt). [Point 1] Enthusiasm for major holidays is rising, but concerns about inflation and global affairs are strengthening. Typically, the Consumer Spending Sentiment Index for May does not change much from April, despite the presence of major holidays, and this year it remained flat month-on-month at +0.2pt. Compared to the previous year, which was the lowest value for May in the past five years, it increased by +1.0pt. Looking at the reasons for the Consumer Spending Sentiment Index (free responses), positive responses for consumption (336 cases in April → 344 cases in May) were almost flat compared to the previous month, while negative responses (837 cases in April → 883 cases in May) increased. Specifically, among positive responses, "there are major holidays" (2 cases in April → 61 cases in May) and "have travel plans" (25 cases in April → 43 cases in May) increased, while "preparing for a new life" (46 cases in April → 5 cases in May) and "want spring clothes" (35 cases in April → 8 cases in May) decreased. Among negative responses, "saving/enduring for financial reasons" (167 cases in April → 192 cases in May) increased. Compared to the previous year, positive responses for consumption (334 cases in May 2025 → 344 cases in May 2026) were almost flat, while negative responses (857 cases in May 2025 → 883 cases in May 2026) slightly increased. Specifically, there were no items that significantly increased or decreased among positive responses. Among negative responses, "want t

Hakuhodo Institute of Life and Living [Consumer Forecast for Next Month - May 2026] (Consumer Spending Sentiment Index)

AI Summary (NQ-processed)

AI Analysis