Hakuhodo Institute of Life and Living's Emotion Hack Research Project and Osaka University Conduct Survey on Emotions in the Workplace

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Hakuhodo and Osaka University surveyed 661 workers regarding workplace emotions. It revealed that controlling negative emotions is implicitly required, and about 60% of people are exhausted by forcing positive emotions, with this trend being stronger in urban areas.

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Hakuhodo and Osaka University surveyed 661 workers regarding workplace emotions. It revealed that controlling negative emotions is implicitly required, and about 60% of people are exhausted by forcing positive emotions, with this trend being stronger in urban areas.

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Source: https://prtimes.jp/main/html/rd/p/000001149.000008062.html | Date: Date unavailable

The 'Emotion Hack Research Project' under the umbrella of the 'Hakuhodo Institute of Life and Living' (hereinafter 'Hakuhodo ILL'), a specialized organization of Hakuhodo Inc. (Headquarters: Minato-ku, Tokyo, Representative Director & President: Kenji Nagura), in collaboration with Professor Yoko Yamada (Sociology) of Osaka University, conducted a 'Survey on the Reality of Emotions in the Workplace' targeting 661 employed men and women aged 20-59 nationwide. In modern society, behaviors such as mindfulness, where consumers themselves try to control or efficiently manage their own emotions, are spreading. In this study, we defined this trend as 'Emotion Hack' and conducted a survey jointly by Hakuhodo ILL and Osaka University to clarify its background. Based on the concept of 'Emotional Capitalism', which is Professor Yamada's area of expertise, we quantitatively verified the reality of the dynamics of 'Capitalization of Emotions'—where companies, society, or consumers themselves try to utilize human emotions as capital with economic and cultural value. In particular, we analyzed emotions in the workplace in a way that allows comparison between urban areas (*1) and other regions (*2), and we report the main results. *1 Urban areas: Tokyo/Kanagawa/Saitama/Chiba/Osaka/Kyoto/Hyogo/Aichi *2 Other regions: 39 prefectures excluding the above areas [Survey Results Summary] Among men and women aged 20-59 nationwide, even if they harbor negative emotions in the workplace, 'controlling' those emotions is standardized (an implicit rule). Nearly 70% want to work with 'people who are good at expressing positive emotions in the workplace'. On the other hand, 60% of people are 'tired of expressing only positive emotions' or feel 'there is no place to vent negative emotions in the workplace'. The thoughts 'I don't want to bring emotions in' and 'I think there are jobs that cannot be done without emotions' coexist. There is an intent not only to manage emotions but also to utilize th

Hakuhodo Institute of Life and Living's Emotion Hack Research Project and Osaka University Conduct Survey on Emotions in the Workplace

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