Hakuhodo Launches External Provision of Advertising Media Information Platform "ADBUY"
NQ Score
50/100
AI Summary (NQ-processed)
Hakuhodo, Hakuhodo DY ONE, and SOT have begun offering their advertising media information platform "ADBUY" externally. This initiative aims to support the DX and revenue growth of small and medium-sized advertising agencies, contributing to overall industry efficiency.
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Frequently Asked Questions
- Q: What kind of service is ADBUY?
- A: ADBUY is an advertising media information platform developed by Hakuhodo DY Group to support DX and revenue growth for small and medium-sized advertising agencies. It centralizes information on all advertising media, streamlining planning and ordering processes.
- Q: What are the benefits of using ADBUY?
- A: Users can always access the latest advertising media information, and planning sheets and proposal documents can be automatically generated with one click, even without specialized knowledge in mass advertising. Information gathering and ordering operations are also digitized, enabling significant operational efficiency.
- Q: What is the 'S-ONE Project'?
- A: The 'S-ONE Project' is a joint initiative by Hakuhodo DY ONE and SO Technologies to support the business growth of small and medium-sized advertising agencies. ADBUY sales are also conducted through this project.