Hakuhodo Institute of Life and Living: Consumption Forecast for Next Month (April 2026)
NQ Score
50/100
AI Summary (NQ-processed)
The consumption desire index for April is 44.8, the lowest for the month in the past decade, as inflation concerns dampen seasonal enthusiasm.
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Frequently Asked Questions
- Q: What is the main reason for the decline in the consumption desire index?
- A: The main reason is the resurgence of concerns over rising prices due to the worsening situation in the Middle East, which has dampened consumer sentiment, particularly among men.
- Q: Is it true that this is the lowest in the last 10 years?
- A: Yes, the index for April 2026 reached 44.8 points, marking the lowest level for the same month over the past decade.
- Q: Which categories are seeing a decline in consumption intent?
- A: Intent has declined in spring-related categories such as fashion, travel, beauty, dining out, and leisure.