Hakuba Valley: Looking Back at 5 Years of SDGs Promotion and Moving to the Next Stage
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HAKUBAVALLEY TOURISM (HVT), a DMO spanning Omachi City, Hakuba Village, and Otari Village in Nagano Prefecture, announced the results of a survey reviewing 5 years of efforts toward sustainable tourism development. While daily efforts in energy saving and waste reduction are steadily spreading, large-scale investments such as the introduction of renewable energy are lagging. Hakuba Valley aims to shift from mere effort to creating value through its initiatives, promoting sustainable tourism based on its unique mountain lifestyle as a core brand value.